Case Study: 3xj Digital Website

The 3xj Digital Website was carefully crafted to maximize both design elements and functionality.

We wanted our site to not only look good, but to be able to serve its content to various web users. For that reason we avoided using large complicated animations done in Flash, however added Flash elements on our site. One thing we wanted was the Flash animation at the top of the site to keep going no matter if you switch pages. For this reason we decided to use HTML Frames. This enables us to change the main content area of the site with out reloading the menus or the top Flash animation.

Using HTML Frames however adds complexity when users search your website. For example, Google links to our content pages which then load with out the menus and header. To prevent this, we have added a small script to each page that checks to see if the menus and header are loaded. If the menu and the header are not loaded the script loads them automatically. Most web developers forget about this issue when using Frames.

Another typical issue when using Flash for menus like our top menu is a search engine is not able to index sub pages in their search database. As well, for the few users that do not have the capability of Flash they are not able to navigate a typical Flash navigation site. Not at 3xj Digital though. For this specific reason we also have a text based menu at the bottom of the site so users with older browsers or mobile browsers. We specialize in developing websites that not only function but look great too!

One more important search engine performance feature of the 3xj Digital website is that the content of our site is in plain text that can be indexed by search engines. Even most of our headers are in plain text as opposed to images that cannot be indexed.

The 3xj Digital website is developed to look good on even the smallest computer screens. Usually we develop websites to fit a computer screen that has 800 pixels (dots) horizontally. The majority of users use computer screens with 1024 pixels across by 768 pixels down. The 3xj Digital website fits beautifully on a screen 768 pixels vertically. Most top websites on the Internet are designed to fit on a screen 800 pixels wide. For example, MTV, CBC, CTV, MSN, Yahoo and NBC. Less often used due to the design complexities, are websites that are designed to scale the width according to the users screen. If you want a website that scales to the width of the users screen there are a few options that we can use to meet your needs and desires.

For the 3xj Digital contact page, we not only placed our contact information on the page, we also put an email submission form online. Email submission forms are handy for people who quickly need to send you an email but only use web-based email that they would need to log into first. As well, email forms can have some intelligence to direct the email to various people depending on what options are selected. Using email forms protects your email address from being picked up by spam programs that search the Internet for email addresses. Another option for protecting your email addresses is to place them as graphics or Flash documents, as spam programs typically cannot find these types. 3xj Digital chose to publish its main email address with out any protection. Within 3 weeks it was receiving a flood of spam messages after a year with no spam whatsoever. With spam filtering technology like the 3xj Digital’s spam filter, you may choose as 3xj Digital did to simply post your email addresses with no protection.

The 3xj Digital website uses a page to warn people when they click on links that take them away from the 3xj Digital website. Often a feature like this can be used to place a legal disclaimer that you are not responsible for the content on third party websites.

The last element we want to cover is our main page. On our main page we wanted to make sure that users could not only get I nice introduction to our company, but also to display information that updates (our news), and display the very important contact information. With most websites, the homepage turns into useless title page, however website homepages can be so much more. They can be used to hook your viewers into exploring your website more deep.

Contact us today, so we can put our years of web development experience to work for you.


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